Social Media at UT Tyler
Frequently Asked Questions
If your department currently has a social media site representing The University of Texas at Tyler, follow this link for instructions.
What networks should I be on?
There are dozens of social media networks used to market departments and organizations, but you don’t need to be on all of them. The first site you should concern yourself with is Facebook. The site has 500 million users and no other network even comes close. Establish and maintain a strong Facebook presence before delving into other online efforts such as Twitter. It’s better to have a strong presence on one channel than a poor presence on many.
Who should maintain our network?
We recommend every social media account created on behalf of the university have at least three people with administrative privileges — two from the sponsoring department/office/campus and one from the Office of Marketing and Communications. The Office of Marketing and Communications is not responsible for maintaining the content of a profile or page,=. We are there to offer support and ensure continuity through any turnover in university personnel.
Where can I get university-branded logos, photos, etc.?
The Office of Marketing and Communications can supply departments, offices, campuses, etc., with any digital collateral needed to effectively brand the account as a part of UT Tyler. Each social network has different requirements for profile pictures. The Office of Marketing and Communications can help ensure your picture fits these requirements for each specific network.
How often should I post?
There’s no “magic number” of posts per day or week, but most accounts should strive to post daily. Don’t be afraid to post more if you have more going on. It reflects poorly upon the university to create an account only to allow it to remain dormant for weeks at a time.
What if someone says something bad? Should I delete it?
More often than not, submitted comments will not fall into this category. If you receive a questionable comment, feel free to respond in a positive manner with the facts. Never engage in an argument or fuel the fires for debate. A quick consult with the Office of Marketing and Communications is free of charge.
Facebook DO's and DON'Ts
- Use Facebook to create your best image. Google yourself every once in a while to check on your public image.
- Use Facebook to stay in touch with friends and make new ones.
- Use good judgment with your Facebook account and postings! What do you want future employers, administrators, faculty, and maybe even your parents to see?
- Use Facebook to get involved with the campus community and learn what’s happening.
- Use Facebook to publicize your organization's events.
- Use Facebook's privacy settings on your account to monitor who can look at your profile.
- Use Facebook's customer support page since it contains valuable information about privacy controls and other important safety information.
- Remember that UT Tyler administrators are not monitoring Facebook, but may act on any violations of law or university policy if brought to their attention. Just because you don’t want them to look at your page doesn’t mean they can't or won't.
- Post overly personal information like cell phone numbers, dorm addresses, class schedules, etc. unless you feel comfortable being contacted by strangers. Students have been stalked by uninvited viewers of their Facebook pages when they posted overly personal information.
- Post pictures of your friends without their permission. It may be considered a legitimate invasion of their privacy, or may jeopardize their chances for a job, or their scholarships.
- Think that just because you have to have an ".edu" account, that you are safe from any harm or consequences for the content of your page.
- Forget that once you post something, it may live forever, even if you take it down.
- Think that Facebook is the only website of concern. These same principles apply to other social media such as MySpace.com, Friendster.com, etc.
- Be afraid to get creative with your profile. Have fun and express yourself legally and responsibly. There are plenty of ways you can create a positive self-image. You can impress your peers and community members and abide by all university polices and laws!