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The University of Texas at Tyler
Creating Solutions: UT Tyler Students Taking on Challenge
Dr. Marsha Matthews (left) meets with members of the orange team during class discussions. Officials at Youth and Family Enrichment Centers, Inc. will work with the spring 2008 public relations and advertising campaigns class to develop campaigns that will address fundraising and other needs for the organization. YFEC program director Tom Colkin summed up the challenge of the task when he asked the class the question, “How do you market hope?”
Undergraduate students at The University of Texas at Tyler will develop a real-life public relations strategy for a local organization, Dr. Alisa White, UT Tyler College of Arts and Sciences dean, announced.
Officials at Youth and Family Enrichment Centers, Inc. will work with the spring 2008 public relations and advertising campaigns class to develop campaigns that will address fundraising and other needs for the organization.
Youth and Family Enrichment Centers is a local residential treatment facility for boys ranging in age from 7 to 17. Cognitive behavior therapy is used to teach life skills and emotional coping skills.
The campaigns class simulates a public relations agency and is divided into three groups of five people. Each group has an account executive, research director, creative director, communications director and budget director. The groups will present three different public relations campaigns for the client’s approval at the end of the semester.
In the campaigns, the groups will address the need of raising additional funds to provide more learning and recreational opportunities for the children. YFEC officials also want to inform the public regarding opportunities for community involvement and the need for individual volunteers.
YFEC program director Tom Colkin summed up the challenge of the task when he asked the class the question, “How do you market hope?” according to Dr. Marsha Matthews, UT Tyler assistant professor in journalism, who teaches the course.
“The public relations and advertising campaigns course is the capstone for the journalism majors who are following the public relations option,” said Matthews. “This is where they put together everything they’ve learned in all the previous courses. It’s a field study and lecture-type course. The students are very excited about the project. They actually see that all the exercises they’ve done have a purpose and know that lives are affected.”
For more information, contact Matthews, 903.566.7099.
One of the 15 campuses of the UT System, UT Tyler offers excellence in teaching, research, artistic performance and community service. More than 70 undergraduate and graduate degrees are available at UT Tyler, which has an enrollment of more than 6,000 high-ability students at its campuses in Tyler, Longview and Palestine.