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UT Tyler Professor Selected as National Finalist in Teaching

Innovation Competition

Dr. Kevin Shanahan, assistant professor of marketing at The University of Texas at Tyler, has been selected as one of eight national finalists in the 2006 Society for Marketing Advances Houghton Mifflin Teaching Innovations Competition.

The SMA Houghton Mifflin Teaching Innovations Competition focuses on specific teaching tools, activities or exercises which can be implemented in the marketing classroom.

Dr. Shanahan’s teaching innovation is called Karaoke Jeopardy, a content retention tool used to help students prepare for an exam.

“The exercise is a review tool and is played similar to the television game show Jeopardy, but when a team answers a question incorrectly they lose a point. However, they have the option of singing a song as a group to retain their point,” said Shanahan. “The exercise is effective because it accesses both the left and right brain. The brain creates mental place holders, and when a student accesses this cue they remember the concept.”

Dr. Shanahan has used this exercise in his classroom since 1998, and has seen students perform almost a full letter grade better in his classes where Karaoke Jeopardy is used.

“It also improves overall scholastic performance, and the students really enjoy it,” added Dr. Shanahan.

In November, he will present his teaching method at the SMA National Conference in Nashville for a chance to receive the teaching innovation competition award.


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